Michael Udofot, President/CEO

Udofot Beer & Beverage Company, a division of Udofot Enterprises, Inc., was founded by Michael Udofot, who serves as the President and CEO. This family-owned Minnesota corporation has established brewing partnerships and contracts with numerous brewing companies, including some of the largest craft brewers in North America. Udofot has its own in-house teams for recipe development, product tasting, and sales. Additionally, the company has a dedicated team of product tasters to support contract distributors and beer retailers who distribute and sell Udofot Global Premium Lager Beer. Since the launch of Global Premium Lager Beer in 2023, Udofot beer is now available in over 375 liquor stores across Minnesota and Wisconsin. The company exports Udofot Beer to numerous countries worldwide.

Our Success

Introducing a new brand in the global beer industry is challenging, but Michael Udofot has successfully placed Udofot Premium Lager Beer in over 375 liquor stores across Minnesota, Wisconsin, and Illinois. Despite reluctance from major distributors, he has carved out a niche by personally visiting liquor stores and bars to sell his product directly.

Michael, driven by his father’s philosophy of self-reliance, has traveled thousands of miles to present his beer to store owners and purchasing managers, even delivering the beer himself. He has also advertised on TV, radio, and social media, and conducted tasting events to promote the new Global Premium Lager Beer.

Michael believes that as he continues, the branding of Udofot Beer will expand in the competitive market. Currently, Udofot Beer is one of the fastest-selling beers in its category, a fact confirmed during tasting events. Its unique taste—combining smoothness, sweetness, crispness, and refreshment—has made it a favorite among lager drinkers, who consider it one of the best beers for a new generation.